Trading Off Tourism Trails Project – Wimmera Mallee Tourism
The aim of the Wimmera Mallee Town and Tourism Strategy is ‘to identify and develop high level implementable direction for town and tourist park revitalisation’. The Wimmera Mallee has a unique beauty showcasing a taste of real Australia. Widely
regarded as the agricultural heart of Victoria, it pairs natural attractions together with frontier towns and warm country hospitality.
The Aim is achieved through a 3 step collaborative strategy development approach, including:
Step 1 – Project initiation, desktop assessment and project engagement strategy;
Step 2 – Site visits and collaborative design workshops; and,
Step 3 – Draft report, stakeholder review and final Wimmera Mallee Town and Tourism Strategy.
Findings from the context research stage, including 16 towns and 24 tourism parks / camping
grounds were discussed with town and park representatives through facilitated collaborative
design workshops. Tourism and planning consultants – Tourism, Recreation & Conservation (TRC)
facilitated and documented the workshop outcomes. This included an engaging, low-key and most
importantly fun way to explore credible, yet aspirational spatial and aesthetic opportunities for each
town centre, tourist park and camping ground.
The project is strongly supported and coordinated by Wimmera Mallee Tourism in collaboration with
representatives from the four Wimmera Mallee regional Shire Councils:
1. West Wimmera;
3. Yarriambiack; and,
Directions provided from the client, stakeholder and community representative discussions provide
recommendations at two strategic levels:
Level 1: Regional Strategy. A region wide vision responding to region wide opportunities and directions for towns and tourism, recommending projects, networks and programs that can be explored, implemented and championed by Wimmera Mallee Tourism.
Level 2: Town and Tourism Strategy. Project recommendations/plans to guide 16 Town and 24 Caravan Park revitalisation projects.
Town and Tourism Strategies
This project has been made possible through the Federal Government’s Building Better Regions Fund.